Update shared on 11 Dec 2025
Fair value Increased 17%Analysts have lifted their price target on Rusta from SEK 75.00 to SEK 87.50. This reflects increased confidence in slightly faster revenue growth, improving profit margins and a modestly higher justified future P/E multiple.
What's in the News
- Rusta AB has appointed Cathrine Wigzell as its new CEO, effective June 1, 2026, succeeding outgoing CEO Göran Westerberg (company announcement).
- Wigzell brings extensive international retail experience from leadership roles at H&M Beauty, KICKS and Åhléns, which strengthens Rusta’s strategic retail capabilities (company announcement).
- The planned transition provides a clear leadership succession timeline through the end of June 2026 and supports continuity in Rusta’s long term growth strategy (company announcement).
Valuation Changes
- Fair Value: Raised from SEK 75.00 to SEK 87.50, indicating a moderate upward revision in the intrinsic value estimate.
- Discount Rate: Reduced slightly from 7.70 percent to about 7.52 percent, reflecting a marginally lower perceived risk or cost of capital.
- Revenue Growth: Nudged up from around 8.22 percent to about 8.75 percent, signaling modestly stronger expected top line expansion.
- Net Profit Margin: Increased from roughly 5.45 percent to about 5.90 percent, pointing to slightly better anticipated profitability.
- Future P/E: Moved up from about 17.9x to approximately 18.5x, implying a small increase in the justified valuation multiple.
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