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Update shared on14 Jul 2025

Haha94's Fair Value
RM 1.23
17.9% undervalued intrinsic discount
21 Jul
RM 1.01
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1Y
-12.9%
7D
-1.0%

Poh Kong Holdings Bhd – Risks from Discretionary Spending Shift

As a player in consumer discretionary retail, Poh Kong is directly exposed to changes in household spending behavior. If new taxes (e.g., sales tax expansion, capital gains tax, or SST hikes) reduce disposable income or increase the cost of luxury goods, this could suppress demand for jewelry, especially higher-margin items like diamonds and branded pieces. Even though gold can act as a hedge or investment store in uncertain times, the retail jewelry segment (especially wedding or seasonal demand) may weaken. Moreover, price-sensitive lower-income consumers may delay or reduce purchases, affecting same-store sales growth.

Key Risks for Poh Kong:

• Drop in retail footfall and discretionary jewelry purchases.

• Pressure on profit margins if the company absorbs tax-driven cost increases to remain competitive.

• Slower inventory turnover, especially for higher-value items.

Disclaimer

The user Haha94 has a position in KLSE:POHKONG. Simply Wall St has no position in any of the companies mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The author of this narrative is not affiliated with, nor authorised by Simply Wall St as a sub-authorised representative. This narrative is general in nature and explores scenarios and estimates created by the author. The narrative does not reflect the opinions of Simply Wall St, and the views expressed are the opinion of the author alone, acting on their own behalf. These scenarios are not indicative of the company's future performance and are exploratory in the ideas they cover. The fair value estimates are estimations only, and does not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that the author's analysis may not factor in the latest price-sensitive company announcements or qualitative material.