Update shared on 13 Dec 2025
Analysts have modestly revised their price target on Société BIC upward to €57.90, supported by expectations of slightly higher long term profitability that more than offsets a reduced revenue growth outlook.
What's in the News
- BIC will discontinue its Rocketbook and Skin Creative tattoo businesses, winding down Rocketbook, Inkbox and Tattly operations by the first quarter of 2026, after determining their performance did not match the Group's ambitions (company announcement).
- The company appointed Grégory Lambertie as Chief Financial Officer, effective January 5, 2026, with responsibility for global finance, M&A and IT, and a seat on BIC’s Executive Committee (company announcement).
- The BIC Group agreed to sell the "Cello" stationery and writing instruments trademark to Cello Plastic Industrial Works, enabling Cello World Limited to bring the Cello brand for writing instruments back under its umbrella (company announcement).
- Société BIC SA has been added to the Euronext 150 Index, reflecting its inclusion in a broader benchmark of significant European listed companies (index update).
- BIC updated its 2025 guidance and now expects net sales growth at constant currency in a range of minus 1% to minus 1.5% (guidance update).
Valuation Changes
- Fair Value Estimate, unchanged at €57.90 per share, indicating no revision to the intrinsic value assessment.
- Discount Rate, edged down slightly from 6.48% to 6.47%, reflecting a marginally lower perceived risk or cost of capital.
- Revenue Growth, shifted significantly from an expected long term expansion of about 27.1% to a projected contraction of roughly 10.0%, indicating a markedly weaker top line outlook.
- Net Profit Margin, increased modestly from about 9.92% to 10.02%, suggesting a small improvement in long term profitability assumptions.
- Future P/E, remained broadly stable, nudging up only slightly from 13.43x to 13.44x, implying almost no change in the valuation multiple applied to future earnings.
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