EDV - Convincing Macro + Fundamental
📊 Macro Tailwinds
* Alcohol spending is defensive
* Social drinking & pubs rebounding
* Online liquor sales still growing
* Less sensitive than tech or luxury in weak markets
Fundamental
🍻 Market Leader
Owner of Dan Murphy’s, BWS & thousands of hotels — dominant position in Australia’s liquor & hospitality market.
💰 Valuation Looks Cheap
* PE ~15x (below many peers)
* ~5% dividend yield
* Strong recurring cash flow
➡️ Looks undervalued for its scale
👩💼New CEO = Turnaround Catalyst
Incoming CEO Jayne Hrdlicka (ex-Virgin Australia)
✔ Proven turnaround experience
✔ Strong execution & cost discipline
✔ Market loves credible leadership changes
📉 Technical View
Chart is showing accumulation after a long downtrend
Smart money often buys before headlines turn bullish 👀
📌 Not financial advice - DYOR
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