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Harley-Davidson NYSE:HOG Stock Report

Last Price

US$43.66

Market Cap

US$6.0b

7D

2.6%

1Y

19.7%

Updated

27 Mar, 2024

Data

Company Financials +

Harley-Davidson, Inc. Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Harley-Davidson
Historical stock prices
Current Share PriceUS$43.66
52 Week HighUS$44.14
52 Week LowUS$25.43
Beta1.44
1 Month Change18.84%
3 Month Change17.21%
1 Year Change19.71%
3 Year Change8.88%
5 Year Change15.02%
Change since IPO12,601.09%

Recent News & Updates

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Feb 22
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Recent updates

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Feb 22
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Harley-Davidson Stock: This Hog Has Stalled

Feb 08

Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Jan 29
Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?

Jan 15
Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?

Harley-Davidson, Inc.'s (NYSE:HOG) Price Is Right But Growth Is Lacking

Jan 01
Harley-Davidson, Inc.'s (NYSE:HOG) Price Is Right But Growth Is Lacking

Harley-Davidson: Revving Up For Profitability On The Road Ahead

Dec 08

Here's What's Concerning About Harley-Davidson's (NYSE:HOG) Returns On Capital

Nov 13
Here's What's Concerning About Harley-Davidson's (NYSE:HOG) Returns On Capital

Harley-Davidson Appears To Be A Value Trap

Oct 17

These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

Oct 17
These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Oct 05
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Sep 22
Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165

Sep 08
Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165

Buy Harley If You Want To Ride With The Big Boys

Aug 14

Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?

Aug 05
Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?

Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly

Jul 14
Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly

Harley-Davidson: Celebrating 120 Years Of Business But Little Growth Ahead

Jul 12

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Jul 03
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Jun 20
Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down

Jun 09
Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down

Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165

May 22
Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165

Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Mar 31
Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate

Mar 19
Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate

Slowing Rates Of Return At Harley-Davidson (NYSE:HOG) Leave Little Room For Excitement

Mar 07
Slowing Rates Of Return At Harley-Davidson (NYSE:HOG) Leave Little Room For Excitement

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Feb 23
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Harley-Davidson raises quarterly dividend by 4.8% to $0.165/share

Feb 17

Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Feb 12
Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Harley-Davidson Q4 2022 Earnings Preview

Feb 01

Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Dec 30
Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Harley-Davidson: Ready To Rumble, Electrically

Dec 20

Harley-Davidson: Much Depends On LiveWire

Dec 11

Are Investors Undervaluing Harley-Davidson, Inc. (NYSE:HOG) By 28%?

Dec 07
Are Investors Undervaluing Harley-Davidson, Inc. (NYSE:HOG) By 28%?

Returns On Capital At Harley-Davidson (NYSE:HOG) Have Stalled

Nov 20
Returns On Capital At Harley-Davidson (NYSE:HOG) Have Stalled

When Should You Buy Harley-Davidson, Inc. (NYSE:HOG)?

Nov 08
When Should You Buy Harley-Davidson, Inc. (NYSE:HOG)?

Harley-Davidson Q3 2022 Earnings Preview

Oct 25

Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Sep 20
Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.1575

Sep 03
Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.1575

Should You Buy (A) Harley-Davidson? Why There's Upside Here

Aug 29

Harley-Davidson, Inc.'s (NYSE:HOG) Intrinsic Value Is Potentially 29% Above Its Share Price

Aug 23
Harley-Davidson, Inc.'s (NYSE:HOG) Intrinsic Value Is Potentially 29% Above Its Share Price

Is Now An Opportune Moment To Examine Harley-Davidson, Inc. (NYSE:HOG)?

Aug 04
Is Now An Opportune Moment To Examine Harley-Davidson, Inc. (NYSE:HOG)?

Harley-Davidson Q2 2022 Earnings Preview

Jul 27

Harley-Davidson (NYSE:HOG) Hasn't Managed To Accelerate Its Returns

Jul 11
Harley-Davidson (NYSE:HOG) Hasn't Managed To Accelerate Its Returns

Shareholder Returns

HOGUS AutoUS Market
7D2.6%1.5%0.4%
1Y19.7%-2.6%28.8%

Return vs Industry: HOG exceeded the US Auto industry which returned -1.2% over the past year.

Return vs Market: HOG underperformed the US Market which returned 29.5% over the past year.

Price Volatility

Is HOG's price volatile compared to industry and market?
HOG volatility
HOG Average Weekly Movement4.6%
Auto Industry Average Movement9.2%
Market Average Movement6.0%
10% most volatile stocks in US Market16.9%
10% least volatile stocks in US Market3.0%

Stable Share Price: HOG's share price has been volatile over the past 3 months.

Volatility Over Time: HOG's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19036,400Jochen Zeitzhttps://www.harley-davidson.com

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

Harley-Davidson, Inc. Fundamentals Summary

How do Harley-Davidson's earnings and revenue compare to its market cap?
HOG fundamental statistics
Market capUS$5.96b
Earnings (TTM)US$706.59m
Revenue (TTM)US$5.84b

8.4x

P/E Ratio

1.0x

P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
HOG income statement (TTM)
RevenueUS$5.84b
Cost of RevenueUS$3.32b
Gross ProfitUS$1.79b
Other ExpensesUS$1.08b
EarningsUS$706.59m

Last Reported Earnings

Dec 31, 2023

Next Earnings Date

n/a

Earnings per share (EPS)5.17
Gross Margin30.61%
Net Profit Margin12.11%
Debt/Equity Ratio219.1%

How did HOG perform over the long term?

See historical performance and comparison

Dividends

1.6%

Current Dividend Yield

13%

Payout Ratio
Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.